1 option
How industry buys with conclusions and recommendations on marketing to industry / Donald H. Thain, Charles B. Johnston [and] David S.R. Leighton. Sponsored by Business Newspapers Association of Canada and the Toronto, Hamilton and Montreal Chapters of National Industrial Advertisers Association.
LIBRA 339.3207 T326
Available from offsite location
- Format:
- Book
- Author/Creator:
- Thain, Donald H., 1928-2021.
- Language:
- English
- Subjects (All):
- Industrial procurement--Case studies.
- Industrial procurement.
- Marketing research--Case studies.
- Marketing research.
- Genre:
- Case studies.
- Physical Description:
- 275 pages
- Place of Publication:
- [London, Ont.], [publisher not identified], [1959]
- Notes:
- Based on studies made by second year graduate and senior students of the School of Business Administration, University of Western Ontario, 1958-59, and supervised by the authors with assistance from representatives of the sponsors.
- OCLC:
- 5526341
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.