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An evaluation of the standards used by department store management in regulating the extent and distribution of special promotion advertising.
LIBRA 378.748 POA1958.303
Available from offsite location
LIBRA Thesis 385 M949
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Murphy, Jerry Dean.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- 95 numbered l. : tables (part folded). ; 29 cm
- Production:
- [Philadelphia], 1958.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1958.
- Bibliography: l. 94-95.
- OCLC:
- 244983310
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