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A secondary and primary study of the Rambler and the smaller American car, a marketing analysis of the beginning of a trend.
LIBRA Thesis 385 P459
Available from offsite location
LIBRA 378.748 POA1960.108
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Pfannmuller, Walter Herbert.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vi, 183 pages, 23 unnumbered pages. : illustrations, tables (part mount.). ; 29 cm
- Production:
- [Philadelphia], 1960.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1960.
- Bibliography: l. 179-183.
- OCLC:
- 244982877
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