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Organization in advertising agencies for the performance of the new-business function.
LIBRA 378.748 POA1968.86
Available from offsite location
LIBRA HF6178 .S362
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Schweiger, Gerret Richard.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- 132 numbered l. : tables. ; 29 cm
- Production:
- [Philadelphia], 1968.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968.
- Bibliography: l. 129-132.
- OCLC:
- 244982876
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