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Responding to the challenge : health care marketing comes of age / [edited by] Philip D. Cooper.
LIBRA RA410.56 .R46 1986
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Symposium on Health Services Marketing (6th : 1986 : Atlanta, Ga.)
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series / American Marketing Assn.
- Language:
- English
- Subjects (All):
- Medical care--Marketing--Congresses.
- Medical care.
- Medical care--Marketing.
- Medical economics--Congresses.
- Medical economics.
- Delivery of Health Care--economics.
- Economics, Medical.
- Marketing of Health Services.
- Medical Subjects:
- Delivery of Health Care--economics.
- Economics, Medical.
- Marketing of Health Services.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- vii, 127 pages ; 28 cm.
- Place of Publication:
- Chicago, IL : American Marketing Assn., 1986.
- Notes:
- Papers presented at the 6th Annual Symposium on Health Services Marketing, held Mar. 2-5, 1986, in Atlanta, and sponsored by the Association's Academy for Health Services Marketing.
- Includes bibliographical references.
- ISBN:
- 0877571813
- OCLC:
- 13156899
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