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Marketing high technology : an insider's view / William H. Davidow.
Lippincott Library HC79.H53 D38 1986
Available
- Format:
- Book
- Author/Creator:
- Davidow, William H.
- Language:
- English
- Subjects (All):
- High technology--Marketing.
- High technology.
- Physical Description:
- xix, 194 pages ; 25 cm
- Place of Publication:
- New York : Free Press ; London : Collier Macmillan, [1986]
- Summary:
- Marketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.
- Notes:
- Includes index.
- ISBN:
- 002907990X
- OCLC:
- 12910858
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