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Strategic market management / David A. Aaker.
LIBRA HF5415.13 .A23 1984
Available from offsite location
- Format:
- Book
- Author/Creator:
- Aaker, David A.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xii, 336 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Wiley, [1984]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0471871109
- OCLC:
- 10018967
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