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Advertising media planning / Jack Z. Sissors, Jim Surmanek.
Lippincott Library HF5826.5 .S57 1982
Available
LIBRA HF5826.5 .S57 1982
Available from offsite location
- Format:
- Book
- Author/Creator:
- Sissors, Jack Z. (Jack Zanville), 1919-2004.
- Language:
- English
- Subjects (All):
- Advertising media planning.
- Physical Description:
- ix, 445 pages : illustrations ; 25 cm
- Edition:
- Second edition.
- Place of Publication:
- Chicago : Crain Books, [1982]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0872510573
- OCLC:
- 8769568
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