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Advertising in the printed media / Leslie W. McClure [and] Paul C. Fulton.
Lippincott Library HF6107 .M16
Mixed Availability
- Format:
- Book
- Author/Creator:
- McClure, Leslie Willard.
- Fulton, Paul C., author.
- Language:
- English
- Subjects (All):
- Advertising, Newspaper.
- Advertising, Magazine.
- Physical Description:
- x, 388 pages : illustrations (part color). ; 25 cm
- Place of Publication:
- New York : Macmillan, [1964]
- OCLC:
- 722107
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