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To compare or not to compare: the perceived informative impact and value of comparative print advertising.
Annenberg Library - Theses P02 1979 .L668
Available
LIBRA Diss. POA1979.11
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Levy, Ellen Denise.
- Language:
- English
- Subjects (All):
- Communication--Penn theses.
- Penn theses--Communication.
- Local Subjects:
- Communication--Penn theses.
- Penn theses--Communication.
- Physical Description:
- xii, 349 leaves : illustrations ; 29 cm
- Production:
- [Philadelphia], 1979.
- Notes:
- Thesis (M.A. in Communication)--University of Pennsylvania, 1979.
- Includes bibliography.
- OCLC:
- 82068990
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