1 option
The marketing revolution : understanding major changes in how businesses market / Richard L. Bencin ; with an introduction by James E. Barrett.
Lippincott Library HF5415 .B4289 1984
Available
- Format:
- Book
- Author/Creator:
- Bencin, Richard L., 1935-
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xxviii, 219 pages ; 24 cm
- Manufacture:
- 1985.
- Place of Publication:
- Philadelphia : Cresheim Publications, [1984]
- Notes:
- Bibliography: pages 199-219.
- ISBN:
- 091560101X
- OCLC:
- 10724026
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