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Marketing communications, decision-making as a process of interaction between buyer and seller.
LIBRA HF5415 .C694 1972
Available from offsite location
- Format:
- Book
- Author/Creator:
- Crane, Edgar.
- Series:
- Wiley marketing series
- Wiley marketing series.
- Language:
- English
- Subjects (All):
- Marketing--Decision making.
- Marketing.
- Advertising.
- Physical Description:
- 499 pages : illustrations ; 26 cm.
- Edition:
- Second edition.
- Place of Publication:
- New York : Wiley, [1972]
- Notes:
- Bibliography: pages 471-490.
- ISBN:
- 0471184012
- OCLC:
- 340447
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