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Strategic marketing and management / edited by Howard Thomas and David Gardner.
Lippincott Library HF5411 .S87 1985
Available
LIBRA HF5411 .S87 1985
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Marketing--Management--Congresses.
- Marketing--Management.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- x, 509 pages : illustrations ; 24 cm
- Place of Publication:
- Chichester [West Sussex] ; New York : Wiley, [1985]
- Notes:
- Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university.
- Includes bibliographies and indexes.
- ISBN:
- 0471904236 :
- OCLC:
- 10228889
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