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Effective television advertising : a study of 1000 commercials / David W. Stewart, David H. Furse.
Lippincott Library HF6146.T42 S845 1986
Available
- Format:
- Book
- Author/Creator:
- Stewart, David W.
- Language:
- English
- Subjects (All):
- Television advertising.
- Physical Description:
- xii, 178 pages ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1986]
- Notes:
- Includes index.
- Bibliography: pages [167]-171.
- ISBN:
- 066911751X
- OCLC:
- 12550226
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