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Mass persuasion, the social psychology of a war bond drive / by Robert K. Merton, with the assistance of Marjorie Fiske and Alberta Curtis.
Annenberg Library - Reserve HJ8119 .M4
Available
Log in to request item- Format:
- Book
- Author/Creator:
- Merton, Robert King, 1910-2003.
- Series:
- Columbia University. Bureau of Applied Social Research. Publications.
- Publications of the Bureau of applied social research, Columbia University.
- Language:
- English
- Subjects (All):
- Smith, Kate.
- Bonds--United States.
- Bonds.
- United States.
- World War, 1939-1945--Finance--United States.
- World War, 1939-1945.
- Publicity.
- Curtis, Alta.
- Physical Description:
- xiii pages, 1 unnumbered page, 210 pages : diagrams ; 30 cm.
- Place of Publication:
- New York : Harper, [1946]
- Notes:
- An analysis of Kate Smith's war bond appeal broadcast over the Columbia broadcasting system September 21, 1943.
- Local Notes:
- Annenberg copy is photocopy. Two pages to a leaf.
- OCLC:
- 216901985
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