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Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.
Lippincott Library HF5415 .A36 1984
Available
LIBRA HF5415 .A36 1984
Available from offsite location
- Format:
- Book
- Author/Creator:
- Ailloni-Charas, Dan.
- Series:
- Ronald series on marketing management 0275-875X
- Ronald series on marketing management. 0275-875X
- Language:
- English
- Subjects (All):
- Marketing.
- Sales promotion.
- Physical Description:
- xi, 281 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Wiley, [1984]
- Notes:
- "A Ronald Press publication."
- Includes bibliographies and indexes.
- ISBN:
- 0471080608 :
- OCLC:
- 10277368
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