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The dynamics of consumer behavior / Winston H. Mahatoo.
Lippincott Library HF5415.3 .M257 1985
Available
- Format:
- Book
- Author/Creator:
- Mahatoo, Winston H. (Winston Harnarayan), 1927-
- Language:
- English
- Subjects (All):
- Consumers.
- Marketing research.
- Physical Description:
- xix, 428 pages : illustrations ; 25 cm
- Place of Publication:
- Toronto ; New York : J. Wiley, [1985]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0471797596
- OCLC:
- 12973036
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