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Can unduplicated audience be successfully estimated? a case study: the Agostini formula.
LIBRA 378.748 POA1962.96
Available from offsite location
LIBRA Thesis 386 B676
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Bower, John.
- Language:
- English
- Subjects (All):
- Marketing--Penn theses.
- Penn theses--Marketing.
- Local Subjects:
- Marketing--Penn theses.
- Penn theses--Marketing.
- Physical Description:
- ii, 105 numbered l. : diagrams, tables. ; 29 cm
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1962.
- Bibliography: l. 103-105.
- OCLC:
- 244982043
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