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Marketing management : the strategy, tactics & art of competition / Chester R. Wasson.
LIBRA HF5415.13 .W27 1983
Available from offsite location
LIBRA HF5415.13 .W27 1983
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wasson, Chester R.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- iii, 469 pages : illustrations ; 25 cm
- Place of Publication:
- Charlotte, NC : ECR Associates, [1983]
- Notes:
- Includes index.
- ISBN:
- 0960035265
- OCLC:
- 9619757
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