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Modern marketing thought / [compiled by] J. Howard Westing [and] Gerald Albaum.
LIBRA HF5415 .W428 1969
Available from offsite location
- Format:
- Book
- Author/Creator:
- Westing, J. Howard (John Howard), 1911- editor.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- x, 533 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- [New York] : Macmillan, [1969]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 12687
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