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Market research and analysis / Donald R. Lehmann.
Lippincott Library HF5415.2 .L388
Mixed Availability
- Format:
- Book
- Author/Creator:
- Lehmann, Donald R.
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing research--United States.
- United States.
- Marketing research--Problems, exercises, etc.
- Genre:
- Problems and exercises.
- Physical Description:
- xiii, 721 pages : illustrations ; 24 cm
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1979.
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0256021406
- OCLC:
- 5103224
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