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Marketing in private and public nonprofit organizations : perspectives and illustrations / [compiled by] Ralph M. Gaedeke.
Lippincott Library HF5415 .M29945
Mixed Availability
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing.
- Nonprofit organizations.
- Marketing--Case studies.
- Genre:
- Case studies.
- Physical Description:
- xxx, 383 pages : illustrations ; 24 cm
- Place of Publication:
- Santa Monica, Calif. : Goodyear Pub. Co., [1977]
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 0876205759
- OCLC:
- 2597048
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