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Analysis and decision making, cases for marketing management / H. Lee Mathews, Ira J. Dolich [and] David T. Wilson.
LIBRA HF5415 .M336
Available from offsite location
- Format:
- Book
- Author/Creator:
- Mathews, H. Lee.
- Dolich, Ira J., author.
- Wilson, David T., author.
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Genre:
- Case studies.
- Physical Description:
- xii, 251 pages : illustrations ; 23 cm
- Place of Publication:
- [Englewood Cliffs, N.J.] : [Prentice-Hall], [1971]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0130326313
- OCLC:
- 139677
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