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Marketing for central heating, a case study of commercial planning and political intervention in the approach to advertising / Christina Fulop [and] Ralph Harris.
LIBRA HD9551.6 .F84
Available from offsite location
- Format:
- Book
- Author/Creator:
- Fulop, Christina.
- Harris, Ralph, author.
- Series:
- Research monographs (Institute of Economic Affairs (Great Britain)) ; 4.
- Research monographs ; 4.
- Language:
- English
- Subjects (All):
- Fuel trade--Great Britain.
- Fuel trade.
- Boiler-making industry--Great Britain.
- Boiler-making industry.
- Advertising--Great Britain--Case studies.
- Advertising.
- Great Britain.
- Genre:
- Case studies.
- Physical Description:
- 48 pages : tables. ; 22 cm.
- Place of Publication:
- London : Institute of Economic Affairs, 1966.
- Notes:
- Bibliography: page 48.
- OCLC:
- 3632319
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