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Advertising management : practical perspectives / [edited by] David A. Aaker.
LIBRA HF5827 .A38
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising--Management.
- Advertising.
- Physical Description:
- xiv, 399 pages : illustrations ; 23 cm
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice Hall, [1975]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0130159905 :
- OCLC:
- 1257039
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