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Analysis of the appeals found on paper-bound book cover advertisements.
LIBRA HF6161.B6 W52
Available from offsite location
- Format:
- Book
- Thesis/Dissertation
- Author/Creator:
- Williams, Bernard Jay.
- Language:
- English
- Subjects (All):
- Advertising--Books.
- Advertising.
- Book covers.
- Physical Description:
- vi, 156 leaves : tables. ; 22 cm
- Other Title:
- Paper-bound book cover advertisements.
- Place of Publication:
- Chicago, Ill., [publisher not identified], 1959.
- Notes:
- Photocopy of typescript.
- Thesis (M.A.) - University of Chicago.
- Bibliographical footnotes.
- OCLC:
- 81680691
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