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The management of marketing research / James H. Myers [and] Richard R. Mead.
LIBRA HF5415.2 .M94
Available from offsite location
- Format:
- Book
- Author/Creator:
- Myers, James H.
- Mead, Richard R. (Richard Ramsay), 1904-1975, author.
- Series:
- Marketing research series.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- xi, 153 pages : illustrations ; 21 cm.
- Place of Publication:
- Scranton, Pa. : International Textbook Co., [1969]
- Notes:
- Bibliography: pages 145-149.
- ISBN:
- 0700222235
- OCLC:
- 14823
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