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Advertising techniques and management.
Lippincott Library HF5823 .Z2 1967
Mixed Availability
- Format:
- Book
- Author/Creator:
- Zacher, Robert Vincent.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- xiii, 666 pages : illustrations ; 24 cm
- Edition:
- Revised edition.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1967.
- Notes:
- Bibliographical footnotes.
- OCLC:
- 656927
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