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Perspectives in marketing management, readings. / Edited by Frederick D. Sturdivant [and others].
LIBRA HF5415 .P44
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Management.
- Physical Description:
- 382 pages : illustrations ; 24 cm
- Place of Publication:
- Glenview, Ill. : Scott, Foresman, [1971]
- Notes:
- Includes bibliographical references.
- OCLC:
- 139667
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