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Group influence on consumer brand choice / Robert E. Witt.
Lippincott Library HF5415.3 .W63
Mixed Availability
- Format:
- Book
- Author/Creator:
- Witt, Robert E.
- Series:
- Studies in marketing ; no. 13.
- Studies in marketing no. 13.
- Language:
- English
- Subjects (All):
- Brand choice.
- Consumers' preferences.
- Motivation research (Marketing).
- Reference groups.
- Physical Description:
- xi, 79 pages ; 23 cm.
- Place of Publication:
- [Austin] : Bureau of Business Research, University of Texas at Austin, 1970.
- Notes:
- Bibliography: pages 73-79.
- ISBN:
- 0877550875
- OCLC:
- 92654
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