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What is the effect of advertising upon the liability of the manufacturer and marketer of products which cause injury to the ultimate user?
LIBRA 378.748 POA1967.131
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Nesbitt, John James.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iv, 186 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1967.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1967.
- Bibliography: l. 180-182.
- OCLC:
- 77687429
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