My Account Log in

1 option

What is the effect of advertising upon the liability of the manufacturer and marketer of products which cause injury to the ultimate user?

LIBRA 378.748 POA1967.131
Loading location information...

Available from offsite location This item is stored in our repository but can be checked out.

Log in to request item
Format:
Book
Manuscript
Thesis/Dissertation
Author/Creator:
Nesbitt, John James.
Language:
English
Subjects (All):
Penn theses--Marketing.
Marketing--Penn theses.
Local Subjects:
Penn theses--Marketing.
Marketing--Penn theses.
Physical Description:
iv, 186 numbered l. : diagrams, tables. ; 29 cm
Production:
[Philadelphia], 1967.
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1967.
Bibliography: l. 180-182.
OCLC:
77687429

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

Find

Home Release notes

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Find catalog Using Articles+ Using your account