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A critical analysis of the consumer prize contest as a method of advertising.
LIBRA 378.748 POA1959.3
Available from offsite location
LIBRA Thesis 386 D714
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Donaldson, John Cecil.
- Language:
- English
- Subjects (All):
- Marketing--Penn theses.
- Penn theses--Marketing.
- Local Subjects:
- Marketing--Penn theses.
- Penn theses--Marketing.
- Physical Description:
- 92 numbered l. : illustrations, diagrams ; 29 cm
- Production:
- [Philadelphia], 1959.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1959.
- Bibliography: l. 89-92.
- OCLC:
- 244981732
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