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Ads as art: a behavioral theory of the aesthetics of advertisements.
LIBRA 378.748 POA1967.51
Available from offsite location
LIBRA HF5831 G541
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Goddard, Jules Orlando.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- xi, 354 numbered l. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1967.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1967.
- Includes bibliography.
- OCLC:
- 244981716
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