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Bayesian decision theory as applied to new product introduction.
LIBRA Thesis 385 M199
Available from offsite location
LIBRA 378.748 POA1962.46
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- McKeon, James Charles.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vi, 93 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1962.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1962.
- Bibliography: l. 90-93.
- OCLC:
- 244981715
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