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New product planning for changing markets. / Martin R. Warshaw and Gerard P. Murphy, editors.
LIBRA HF5006 .M46 no.4700311cx a
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- New Products Marketing Conference. 7th, 1967, Detroit.
- Series:
- University of Michigan. Bureau of Business Research. Michigan business papers, no. 47.
- Michigan business papers, no. 47.
- Language:
- English
- Subjects (All):
- New products--Addresses, essays, lectures.
- New products.
- Physical Description:
- ix, 103 p. illus. 23 cm.
- Place of Publication:
- Ann Arbor, Bureau of Business Research, University of Michigan, [1968].
- Notes:
- "Sponsored by the Detroit Chapter of the American Marketing Association.".
- Bibliographical footnotes.
- OCLC:
- 454802
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