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Frontiers in marketing thought, contributed papers, conference of the American Marketing Association, December 27-28, Detroit, Michigan / Stewart H. Rewoldt, editor.
LIBRA 385.06 Am347
Available from offsite location
- Format:
- Book
- Author/Creator:
- American Marketing Association.
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- 275 pages : tables. ; 23 cm
- Place of Publication:
- [Bloomington] : Bureau of Business Research, Indiana University, [1954]
- OCLC:
- 250037403
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