Consumer marketing bulletin.

Format:

Book

Author/Creator:

Iowa State University. Cooperative Extension Service.

Contributor:

Gartner, Joseph.

Jones, Ethel B.

Kolmer, Lee.

Language:

English

Subjects (All):

Consumers--United States.

Consumers.

United States.

Consumption (Economics)--United States.

Consumption (Economics).

Food industry and trade--United States.

Food industry and trade.

Marketing research.

Physical Description:

4 volumes in 1

Place of Publication:

Ames, Iowa : State University of Science and Technology, Cooperative Extension Service, 1960-1961.

Contents:

1. Consumer decision making, by J. Gartner, L. Kolmer [and] E. B. Jones.

2. Economic information for consumer marketing programs, by J. Gartner [and] L. Kolmer.

3. Understanding consumers and markets, by J. Gartner [and] L. Kolmer.

4. Time and money economics for selected foods in various stages of preparation, by L. Kolmer [and] J. Gartner.

Notes:

Includes bibliographies.

OCLC:

5700988