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Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt and Andrew A. Mitchell.
Lippincott Library HF5822 .P78 1985
Available
LIBRA HF5822 .P78 1985
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Conference on Advertising and Consumer Psychology (2nd : 1983 : Chicago, Ill.)
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- ix, 305 pages : illustrations ; 24 cm
- Place of Publication:
- Hillsdale, N.J. : L. Erlbaum Associates, 1985.
- Notes:
- Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983.
- Includes bibliographies and indexes.
- ISBN:
- 0898595150
- OCLC:
- 11599264
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