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Marketing management: analysis, planning, and control.
LIBRA 385 K848
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kotler, Philip.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 628 pages : illustrations ; 25 cm
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1967]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 182347
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