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Marketing management viewpoints, commentary and readings / S. George Walters, Morris L. Sweet [and] Max D. Snider.
LIBRA HF5415 .W313 1970
Available from offsite location
- Format:
- Book
- Author/Creator:
- Walters, Sherwood George, compiler.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- viii, 536 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- Cincinnati : South-western Pub. Co., [1970]
- Notes:
- First published in 1962 under title: Readings in marketing.
- Includes bibliographical references.
- OCLC:
- 91342
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