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Readings in marketing / edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley.
LIBRA HF5415 .D49 1968
Available from offsite location
- Format:
- Book
- Author/Creator:
- Dirksen, Charles J., editor.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xiv, 673 pages : illustrations, maps. ; 23 cm
- Edition:
- Revised edition.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1968.
- Notes:
- Includes bibliographies.
- OCLC:
- 242516
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