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Marketing models: quantitative and behavioral / Edited by Ralph L. Day.
LIBRA 385.015 D332
Available from offsite location
- Format:
- Book
- Author/Creator:
- Day, Ralph L., editor.
- Series:
- International's series in marketing.
- Language:
- English
- Subjects (All):
- Marketing--Mathematical models.
- Marketing.
- Consumption (Economics).
- Physical Description:
- xiv, 671 pages : illustrations ; 24 cm.
- Place of Publication:
- Scranton : International Textbook Co., [1964]
- Notes:
- Includes bibliographies.
- OCLC:
- 252941
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