1 option
The theory and practice of advertising, a simple exposition of the principles of psychology in their relation to successful advertising.
- Format:
- Book
- Author/Creator:
- Scott, Walter Dill, 1869-1955.
- Language:
- English
- Subjects (All):
- Advertising.
- Psychology.
- Physical Description:
- 240 pages : illustrations, facsimiles ; 21 cm
- Place of Publication:
- Boston : Small, Maynard, 1912 [c1903].
- OCLC:
- 4647671
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.