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A manager's guide to marketing research, survey of recent developments / Paul E. Green and Ronald E. Frank.
LIBRA HF5415.2 .G67
Available from offsite location
- Format:
- Book
- Author/Creator:
- Green, Paul E.
- Frank, Ronald Edward, 1933- author.
- Series:
- Manager's guide series.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 185 pages : illustrations ; 22 cm.
- Place of Publication:
- New York : Wiley, [1967]
- Notes:
- Bibliography: pages 165-178.
- OCLC:
- 242536
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