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Industrial advertising, planning, creating, evaluating, and merchandising it more effectively / With a pref. by Marion Harper, Jr.
LIBRA HF5823 .M445
Available from offsite location
- Format:
- Book
- Author/Creator:
- Messner, Fredrick R.
- Series:
- McGraw-Hill series in marketing and advertising
- McGraw-Hill series in marketing and advertising.
- Language:
- English
- Subjects (All):
- Advertising, Industrial.
- Physical Description:
- 314 pages : illustrations ; 22 cm.
- Place of Publication:
- New York : McGraw-Hill, [1963]
- Notes:
- Includes bibliography.
- OCLC:
- 364435
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