1 option
Productivity in marketing, papers / J.L. Heskett, editor.
LIBRA 385.06 T342
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Theodore N. Beckman Symposium on Marketing Productivity, 1965, Ohio State University, Columbus.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- vii, 88 pages ; 23 cm
- Place of Publication:
- [Columbus] : College of Commerce and Administration, Ohio State University, [1965]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 242745
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