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Advertising psychology and research, an introductory book by Darrell Blaine Lucas and Steuart Henderson Britt.
LIBRA 386.3 L9
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lucas, Darrell Blaine, 1902-1995.
- Britt, Steuart Henderson, 1907-1979, author.
- Language:
- English
- Subjects (All):
- Advertising.
- Advertising--Research.
- Physical Description:
- xi, 765 pages : illustrations (part color). ; 24 cm
- Edition:
- First edition.
- Place of Publication:
- New York : McGraw-Hill, 1950.
- Notes:
- Includes bibliographies.
- OCLC:
- 244857
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