1 option
Broadcast and cable selling / Charles Warner.
LIBRA HF5439.B67 W37 1986
Available from offsite location
- Format:
- Book
- Author/Creator:
- Warner, Charles, 1932-
- Series:
- Wadsworth series in mass communication
- Wadsworth series in mass communication.
- Language:
- English
- Subjects (All):
- Selling--Broadcast advertising.
- Selling.
- Physical Description:
- xii, 452 pages : illustrations ; 24 cm.
- Place of Publication:
- Belmont, Calif. : Wadsworth Pub. Co., [1986]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0534053289
- OCLC:
- 12082523
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