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Children as consumers : insights and implications / James U. McNeal.
Lippincott Library HC79.C6 M39 1987
Available
LIBRA HC79.C6 M39 1987
Available from offsite location
- Format:
- Book
- Author/Creator:
- McNeal, James U.
- Language:
- English
- Subjects (All):
- Young consumers.
- Television advertising and children.
- Physical Description:
- xvi, 211 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1987]
- Notes:
- Includes index.
- Bibliography: pages [191]-205.
- ISBN:
- 0669130877
- OCLC:
- 13821489
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