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Advertising / Kenneth A. Longman. Under the general editorship of William F. Massy.
LIBRA HF5821 .L6
Available from offsite location
- Format:
- Book
- Author/Creator:
- Longman, Kenneth A.
- Series:
- Harbrace series in business and economics
- Harbrace series in business and economics.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- xxi, 425 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Harcourt Brace Jovanovich, [1971]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0155019015
- OCLC:
- 120922
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